£33.95
Built for curly, wavy and coily hair, this lightweight liquid pomade whips into a foam in the palm before it is worked through strands, smoothing frizz and softening texture without the heaviness of a traditional pomade. It leaves definition and shine rather than a greasy cast, and can be reapplied on dry hair to refresh a style midday. A little goes a long way, since the concentrated formula spreads easily through damp or dry hair.
Rub a coin-sized amount between damp hands to work it into a foam, apply to damp hair before styling, and smooth over dry hair to finish or refresh a look.